A8 Services
Fractional Marketing Leadership
Marketing Strategy and Activation Plans
Marketing Strategy and Activation Plans
As organizations and markets evolve, having a sound marketing plan that prioritizes and accelerates high-value, data-driven marketing activation is imperative. And, aligning the right resources at the right time to deliver on that plan and market promise is critical.
A8 brings marketing leadership talent and trusted advisors to successfull
As organizations and markets evolve, having a sound marketing plan that prioritizes and accelerates high-value, data-driven marketing activation is imperative. And, aligning the right resources at the right time to deliver on that plan and market promise is critical.
A8 brings marketing leadership talent and trusted advisors to successfully guide your marketing resources (from in-house to agency/contract) to deliver impactful experiences and measurable business results. We bring the leadership "glue" that inspires marketing magic and the rigor to test, learn and optimize marketing investments.
- Experienced marketing leadership across B2B, ABM, B2C, B2B2C, D2C, SaaS and Subscription models.
- Industry experience includes: Technology, CPG, Retail, Travel, Hospitality, Financial Services, Non-profit, Healthcare, Telecom, Government, Automotive and Transportation.
Schedule a discovery meeting to learn more about how A8 can support your marketing success.
Marketing Strategy and Activation Plans
Marketing Strategy and Activation Plans
Marketing Strategy and Activation Plans
A8 delivers talent to guide your most important marketing experiences. Our work ranges from strategic plans and roadmaps to focused initiatives, including:
- Audience Insight and Segmentation
- Acquisition, Retention, Demand and Lead Generation Campaigns
- Buying Journey Experiences
- Event Lifecycle Plans (pre, during, post)
- Performance Analytics and
A8 delivers talent to guide your most important marketing experiences. Our work ranges from strategic plans and roadmaps to focused initiatives, including:
- Audience Insight and Segmentation
- Acquisition, Retention, Demand and Lead Generation Campaigns
- Buying Journey Experiences
- Event Lifecycle Plans (pre, during, post)
- Performance Analytics and Insight
- Testing and Optimization Plans
- Content Strategy and Creation (copy and design for print/digital)
- PR and Thought Leadership
Let's put that Marketing Strategy Info Action.
Marketing Performance Audits
Marketing Strategy and Activation Plans
Marketing Performance Audits
Our Marketing Performance Audits deliver immediate value by identifying key opportunity areas and prioritizing a roadmap plan of action. In this six to eight week engagement you will receive:
- Synthesized discovery input from key stakeholders (marketing, sales, leadership) to guide focus and alignment
- Key performance indicator review and act
Our Marketing Performance Audits deliver immediate value by identifying key opportunity areas and prioritizing a roadmap plan of action. In this six to eight week engagement you will receive:
- Synthesized discovery input from key stakeholders (marketing, sales, leadership) to guide focus and alignment
- Key performance indicator review and actionable data dashboard recommendations
- Audience segmentation insight
- Marketing journey optimization opportunities across attract, engage and convert stages
- Content and channel performance optimizations
- Phased roadmap recommendations for testing and optimization